Mercedes-Benz AMG
Brand Campaign
For the launch of the 2023 Mercedes-Benz AMG GT, we traveled to Andalusia, Spain to film a range of Social Media as well as campaign films that all played into our “Road to Vegas” concept. Our goal was to create a mass of content that would all play out on social media, strategically leading up to the launch of the new AMG GT Coupe.
Over the course of five days we shot with 6 different AMG Vehicles, as well as F1 personalities and AMG ambassadors like Lewis Hamilton, George Russell, Mick Schumacher, Naomi Schiff, Toto Wolff and will.i.am. The above video we created was the first official online introduction of the new AMG GT.
Client: Mercedes-AMG
Agency: TLGG (Team X)
Creative Lead Agency: Antoni
Main Unit Production: Tempo Media
Social Media Unit
Social Media Unit Producer: Julian Gerdes
Account Manager: Madeleine Bergmann
Creative Director: Ole Nagatis
Art Director: William Loveder
Art Director: Sean Williams
Content Creative: Camilla Humphries
Directors: William Loveder, Sean Williams & Camilla Humphries
1st AD: Mateus Carvalgo
Photographer: JR Ross
Videographer: Jan Fischer
Videographer: Felix Happen
Videographer & FPV Drone Pilot: Joshua Strauss
Edit: Alma Rivas, Jan Fisher
Mercedes-Benz ‘Zukunft mit Stern’
Employer Branding
Zukunft mit Stern (ZmS) is Mercedes-Benz’s very own in-house recruiting platform and job portal. As one of TLGG’s clients, we support Mercedes-Benz with various services from channel and brand strategy, to content creation for social media for the ZmS branch. The video above is a compilation of footage from our last two productions, all shot on location at regional Mercedes-Benz retailers.
Client: Mercedes-Benz Zukunft mit Stern
Agency: TLGG GmbH
Account Manager: Julian Gerdes
Agency Producer: Julian Gerdes
Art Director: Alejandro Marquez
Concept Creative: Carla Follesa
Production: FastLane Film GmbH
Production: HEY NA!
Post-Production: Fabian Tschöpl
Montblanc x Maison Kitsuné
Influencer Campaign
In June, 2021, luxury powerhouses Montblanc and Maison Kitsuné celebrated the launch of their long-awaited collaboration. The cross-category offering revealed a new spin on both new and classic leather shapes, as well as other products such as over-ear headphones, writing instruments and other accessories. To raise awareness for the collaboration, we produced a series of video and photo content for 16 Brand Ambassadors in the streets and gardens of Paris, France. Our star-studded international cast includes faces such as Susie Bubble, Pierre Niney, Tamu Mcpherson and Quincy Taylor Brown.
Client: Montblanc
Agency: TLGG
Production Manager: Julian Gerdes
Production Coordination: Nina Noten
Producer: Olga Preiss
Senior Art Director: Harriet Spratt
Art Director: Khay Arrieta
Photographer: Emil Levy
Director/DOP: Sam Templeton
First AC: Sebastian Beyrer
Gaffer: Tristan Charles
Wardrobe Styling: Azza
HMU: Helena Henrion
Sound Engineer: Valentin Fayaud
Color Grader: Pierre Nativel
Editors: Erin Bowser & Clémentine Friot
Montblanc Ultra Black
Influencer Campaign
The ‘Ultra Black’ collection is an homage to Montblanc’s heritage, as well as a celebration of their current positioning and future trajectory in the luxury-fashion industry. To celebrate the launch, we invited 11 influencers and celebrities to Berlin where we shot and filmed them over the course of two nights.
